Case 03
Automotive
Apex Motor

Client
Apex Motor
Category
Automotive
Year
2024
Index
Case 03
The Task
A digital showroom built like a night drive: black on black, headlights of white type, cinematography-grade imagery. No chrome, no clutter, no compromise.
Pre-orders for the flagship model sold out within 48 hours of the site going live.
Apex Motor builds machines that do 300 km/h. Their website did 30. We closed the gap between the product and the pixels.
The Approach
A digital showroom built like a night drive: black on black, headlights of white type, cinematography-grade imagery. No chrome, no clutter, no compromise.
Pre-orders for the flagship model sold out within 48 hours of the site going live.

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